Meet the Expert Behind the Marketing – Transforming a Traditional Industry with Strategy and Vision
E-Papers 2025-05-21
Meet the Expert Behind the Marketing – Transforming a Traditional Industry with Strategy and Vision
Marketing is the Key to Industrial Transformation ! The Second installment of the Craftsman Interview Series is Released.
For 40 years, Nicely has been at the forefront of the machinery industry, constantly innovating. Behind this progress is a team of dedicated professionals. We’ve published 《 Nicely 2023-2024 Annual Corporate Publication 》, featuring brand updates, exhibition highlights, customer testimonials, and more—showcasing Nicely’s growth and future vision.
Previously, we introduced Leo Tsai —— Chief Electrical Engineer, whose 27 years of expertise drove three generations of system innovations, bringing Taiwanese technology to the global stage. His story was truly inspiring!
Now, we bring you Marketing Manager —— Avon Liu interview! How did she challenge traditional industry norms, lead digital marketing efforts, harness data analytics, and boost Evergreen’s market presence? Discover her strategies in this exclusive interview!
Read her full interview – [Download Now]
 Avon Liu Marketing Manager |
Marketing Innovation and Business Growth
With 20 years at Nicely, Avon has played a key role in building the marketing department, driving digital marketing, and using market data to highlight the importance of branding in business success. |
Exclusive Interview Highlights!
Q1 : How do Marketing Strategies Help Traditional Machinery Companies Transform and Grow?
Marketing in traditional industries is challenging, especially with Nicely's 40-year history. How can we break traditional frameworks and drive digital transformation?
Avon Liu says —
"In an increasingly competitive landscape, businesses must proactively leverage digital tools and content marketing to ensure sustained brand presence and industry relevance.
In this interview, I’ll share Nicely’s strategic marketing initiatives over the past two years, demonstrating how we have utilized precise marketing strategies to enhance brand visibility, deliver valuable insights to customers, and strengthen both brand loyalty and market competitiveness."
Q2： How has Analytics Data Changed Your Marketing Strategies and Promoted Business Growth?
Data can be used to analyze and refine marketing strategies, but how can we plan more precise and effective strategies?
Avon Liu says —
“Analytics data acts as our GPS and sharp lens, helping uncover customer needs and market trends.
When we notice a specific slitting machine gaining traction in a market, we create tailored articles and do Newsletter to address that demand, attracting more leads and fine-tuning our efforts to enhance lead generation and conversion rates.”
Read her full interview – [Download Now]
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